To purchase automotive tire, batteries and insurance in HK, whatsapp Jimmy +852 5113 0668
Falken tires will be sold in HK market earliest in this year 2025. If you are still unaware of this brand, you should check out the below models. Falken was my hot sales brands back in the year. Many swapped from Michelin, Bridgestone to Falken. Of course there were a few with negative comments. In conclusion, Falken is a strong tire model brand.
Ziex ZE310 R Ecorun Comfort with performance tire
The successor of Ziex ZE914. ZE310 has replaced ZE914 for a number of years. ZE914 performance is far behind ZE310. Even though ZE310 has improved a lot, many drivers who tried ZE914, did not continue with its improvement of ZE310.
Japanese brand, made in Thailand tire. Supplying R17 and below in Hong Kong market. A Tyrehood customer, Prius C hyrbid, tried out 195/65 R15 ZE310 R. Under my help in analyzing his driving habit, assist with his vehicle maintenance, its mileage broke a record high for 160,000km.
Many others got persuaded to install ZE310 R, and it becomes their routine tire model installed at their vehicle fleets.
Azenis FK520L Ultra high performance tire
Successor of FK510. Theortically speaking, it should be better than FK510 in terms of overall performance. However, many drivers reflect that its performance is the same as FK510, just that it got quieter.
Yet, FK520L discounted selling price is still more expensive that Dunlop Sport Maxx 060+ original selling price. Many customers swap to Sport Maxx 060+. Afterall, both brands are manufactured by Japan Sumitomo.
Azenis FK510 Ultra High Performance Tire
A gamer changer during the year when it released. Previous Falken tire agent went all out in marketing, including online marketing and even on Taxi. People commented this model is even better than Michelin Pilot Sport 4 (PS4) in Taiwan (which I believe it is a bit exaggerated). Yet, this model pricing and customers feedback totally reflect its strength. It is the pivot for me to lure people from big brands to Falken FK510.
At that time, one Michelin tire pricing = two FK510 tire pricing. Even tire agent supply cannot catch up with the demand.
Ziex ZE320 Comfort with high performance
As a successor of ZE310 R, the previous tire agent does not import this model for sales. There is a rumor that ZE320 will be here for sale.
There are good feedback for ZE320 in the Europe market. Although there is no actual product in front of me, UTQG rating can be referred that ZE320 is better than ZE310 R in terms of traction. It got A grade in traction, higher than B grade in ZE310. If pricing remains the same, it possibly can eats up a particular market share.
After the relase of Falken FK520L, it lost in the HK market due to pricing.
If you check out the article about Michelin authorized official vs parallel imported pricing (if you have not, click to check out), you will know the reason why it lost.
225/40 R18 FK520L discounted pricing $1050/tire
225/40 R18 PS5 : $1050/tire
R19 and above still have some pricing advantage, some Northbound drivers went to China for tire replacement, some started preferring China brand tire, and some even taobao Falken tire to HK for installation.
If pricing does not drop, it poses difficulty to attract people using Falken tire. With tire pricing getting more transparent nowadays, even those who are using FK520L may swap to Michelin.
The goods news is, the new tire agent is selling a good pricing for manufacture year 2024, R20. Not knowing the original price, but such good pricing should get back some market share.
To purchase automotive tire, batteries and insurance in HK, whatsapp Jimmy +852 5113 0668
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