To purchase automotive tire, batteries and insurance in HK, whatsapp Jimmy +852 5113 0668
Kumho is not famous nor it is top 10 of the most value worth of the tire industry.
PS71 and PS91 had been around in the tire industry for almost a decade. Because of its low popularity, these two models were normally ignored by many drivers. But that was already the past, until PS72 comes in.
Let me explain why it is the most recommended tire of the year 2025 and 2026 (or maybe longer)
Check out the details, specification of PS72(S) Ecsta Sport (S)
1. UTQG and EU Tire label rating explained
PS72 Ecsta Sport has a treadwear – “320”, traction – “AA”, and temperature “A”.
It is a grade increase in traction compared to previous model PS71. Tyrehood customers feedback that the PS71 performance is not bad. Some were driving uphill and downhill without any problems during rainy days. Furthermore, the price of PS71 is more attractive than any other brands (in the HK) market given its decent performance.
Undoubtedly, PS72 becomes more performance competitive against other models such as Continental SC7, Bridgestone Potenza Sport and Michelin PS5

PS72 Ecsta Sport only has four sizes with a “B” rank in wet grip and the rest are all “A” rank. Its higher version of PS72S Ecsta Sport S with a “A” rank in wet grip for all sizes.
Comparing to Bridgestone Potenza Sport with some sizes having “C” rank in wet grip.
Comparing to Continental SC7, e.g. 255/45 R19, SC7 has “B” wet grip where as PS72 has “A” wet grip.
| 255/45 R19 | EU Tire label: wet grip |
| PS72 Ecsta Sport | A |
| Michelin Pilot Sport 5(PS5) | A |
| Michelin Pilot Sport 4 SUV (PS4 SUV) | A |
| Bridgestone Potenza Sport | A |
| Continental SportContact 7 (104V, 104W) SC7 | B |
| SportContact 7 (104Y) | A |
| Goodyear F1 Asymmetric 6 (F1A6) | A |
| Michelin Pilot Sport EV (PS EV, 104W) | B |
| Yokohama Advan Sport V108 EV | A |
The wet grip ranking gives PS72 on par with other top brands and even won over Michelin PS EV, and a few sizes of Continental SC7.
But that’s just one of the considerations for choosing PS72. It’s not enough.
2. Excellent test result from different organizations
The test result (overall performance No.1 winner for Ecsta Sport PS72) coming from Die Reifentester, and Tire rack for Ecsta Sport S (overall performance No.1 winner) testify the top performance that PS72 can offer.

3. Positive review from different markets
PS72 receives numerous positive feedback from the U.S. and Europe market. Customers review focusing on its low price, strong grip in dry and wet.
4. PS72 pricing compare to other models in HK
| 225/45 R17 | Price (HKD) / tyre (made in year 2025) Tyrehood selling price reference and compared to other online stores. |
| PS72 Ecsta Sport | $820 – $870 (With promotional price): $700 – $800 |
| PS71 | $780 – $830 |
| Pilot Sport 5 (PS5) | $1030 – $1080 (made in EU, parallel imported) 🐯: $1039 (made in China/thailand? parallel/authorized?) 🐍: $1210 goodyear agent online store: $1368 (made in EU, parallel) |
| F1A6 | $990 – $1020 🐯: Not available 🐍: $1080 (made in EU, parallel) goodyear agent online store: N/A |
| Bridgestone RE004 | $800 – $850 (made in thailand, parallel) 🐯: $919 (made in ?, parallel? ) 🐍: $1030 (made in thailand, parallel) |
| Potenza Sport | $900 – $1050 (made in EU, parallel) 🐍: $1110 (made in EU, parallel ?) Goodyear agent online store: $1100 (made in EU, parallel) |
| Continental UltraContact 7 (UC7) | $1000 – $1070 (authorized official) 🐯: $940 (made in?) |
| Continental MaxContact 7 (MC7) | N/A 🐯: $919 (made in ? authorized?) 🐍: $1140 (authorized official) goodyear agent online store: $1140 (parallel) |
| Yokohama V701 | $870 – $930 🐯: Not Available 🐍: Not Available goodyear agent online store: Not Available |
| Sailun ZSR | $620 |
| LingLong Sport Master | Goodyear agent online store: $820 |
| Westlake SA37 | 🐯: $629 |



The promotional selling price for PS72 Ecsta Sport totally beats all top brands pricing even against the parallel imported Bridgestone RE004. Besides, it is not far expensive than the China brand listed at the bottom of the table. For R19 and above sizes, the pricing gap between PS72 and top brands are even wider.
Conclusion
In terms of pricing, Ecsta Sport PS72 is enticing to worth a try. And in terms of performance, it can be seen as even on par with top brands and definitely much better than any other China brands exist in the (HK) market. Noise maybe an issue for PS72. Yet, if you were to choose between China brands such as LingLong vs Kumho PS72, I think it is a no brainer to get a set of PS72 with almost the same pricing.
The evaluation is based on publicly available data and general feedback. Actual experience may vary depending on the vehicle, road conditions, and driving habits. Readers are advised to make their own judgment.
To purchase automotive tire, batteries and insurance in HK, whatsapp Jimmy +852 5113 0668
If you have not check out how to distinguish Authorized Official vs Parallel Imported in HK, click here to direct.
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