Every year, BrandFinance releases a report, showing top 10 most valuable brand in the tyre industry. The top 6 remains the same placing, but something interesting moving up in the top 10 list.
There are lots of factors contributing the valuation analysis. You can purchase the report, or ask your friend who maybe a professional accountant.
| 1 | Michelin | 6 | Pirelli |
| 2 | Bridgestone | 7 | Yokohama (previous rank 8) |
| 3 | Continental | 8 | Giti (previous rank 9) |
| 4 | Goodyear | 9 | Hankook (previous rank 7) |
| 5 | Dunlop Group | 10 | Sailun |
Other commonly known brand such as:
Linglong – Rank 12
Toyo – Rank 13 (previously rank 11)
Falken – Rank 15
Nexen – Rank 19 (previously rank 17)
Kumho – Rank 20
Ever since the rise of Electric Vehicle, Giti becomes original equipped tyres in some Chinese Electric Vehicle. It is the most discussing tyre brand in the industry as it keeps rising up in these years. It’s product – Control P10, is also one of the famous tyre models in the Hong Kong market.
Although Sailun retains as rank 10, its actual value as the second fastest growing tyre brand in the report is catching up with Hankook and Giti
The rise of Yokohama, compare with Pirelli does not differ as much. Yokohama valuation has grown a lot from the year 2025 to this year 2026.
What is a value brand?
Not everyone knows. In accounting, there is something called intangible/virtual assets. These include computer software (e.g., the very famous SAP, Salesforce), brands (logos), and of course something everyone knows—bitcoin—all of which are intangible assets. However, not all intangible assets have value; their value is calculated through different methods (for example, the size of the market, etc.).
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-> Tyre related information
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-> Vehicle maintenance and DIY
-> Global Travel Guide
