{"id":1192,"date":"2026-03-10T04:53:39","date_gmt":"2026-03-10T04:53:39","guid":{"rendered":"https:\/\/tyrehood.com\/articles\/?p=1192"},"modified":"2026-03-16T07:55:49","modified_gmt":"2026-03-16T07:55:49","slug":"history-of-lm-model-to-new-model-blue-response-tg","status":"publish","type":"post","link":"https:\/\/tyrehood.com\/articles\/en\/history-of-lm-model-to-new-model-blue-response-tg\/","title":{"rendered":"Dunlop New Model &#8211; Blue Response TG. Why Not LM706?"},"content":{"rendered":"\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9513335314800507\"\n     crossorigin=\"anonymous\"><\/script>\n\n\n\n<p>With the new model Blue Reponse TG is out in the market, the old model LM705 product is coming to an end.<\/p>\n\n\n\n<p>From LM703, LM704, then to LM705. Why not LM706?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The history of &#8220;LM&#8221;<\/h2>\n\n\n\n<p>LM705 is actually known as Le Mans V (LM704 aka Le Mans IV). In Japan, LM705 tire name is imprinted as Le Mans V. It is equipped with acoustic cotton inside even for small size like R15. (This tire cannot be found in Asia market such as Hong Kong)<\/p>\n\n\n\n<p>I got to know this tire &#8220;Le Mans V&#8221; (not LM705) through customers who purchase parallel imported Japanese vehicles.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/LM705_1-1024x613.png\" alt=\"\" class=\"wp-image-1195\" srcset=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/LM705_1-1024x613.png 1024w, https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/LM705_1-300x180.png 300w, https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/LM705_1-768x460.png 768w, https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/LM705_1.png 1112w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"949\" height=\"765\" src=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/LM705_2.png\" alt=\"\" class=\"wp-image-1196\" srcset=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/LM705_2.png 949w, https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/LM705_2-300x242.png 300w, https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/LM705_2-768x619.png 768w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Le Mans is actually a place in France where Dunlop made an advertisement landmark at Circuit de la Sarthe, known as Dunlop Bridge. <a href=\"https:\/\/www.24h-lemans.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to check out the 24hr Le Mans.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The history of Dunlop<\/h2>\n\n\n\n<p>Goodyear and Sumitomo Rubber owned &#8220;Dunlop&#8221; tire brand in the past. Since the end of cooperation, Dunlop brand was separated owned by different regions. At the end of year 2025, Goodyear finally sold and passed over Dunlop Tire brand (in Western market) to Sumitomo. <\/p>\n\n\n\n<p>At the same time, the Dunlop Bridge is taken down and rebuilt as Goodyear Bridge (sponsored by Goodyear).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.24h-lemans.com\/en\/news\/six-snapshots-from-the-24-hours-of-le-mans-through-the-years-1-49937\" target=\"_blank\" rel=\"noreferrer noopener\">Check out the Dunlop Bridge here at 24h Le Mans website<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Renaming of Dunlop Le Mans Tire<\/h2>\n\n\n\n<p>Since Dunlop Tire is no longer sponsoring the circuit, it won&#8217;t be using the famous name &#8220;Le Mans&#8221; in its Tire series. The renaming takes place exactly all at the same time with Dunlop Tire releases new tire model: Blue Reponse TG, Dunlop brand solely owned by Sumitomo, and Goodyear taking over the sponsorship at Le Mans.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"555\" src=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/BlueResonseTG.jpg\" alt=\"\" class=\"wp-image-1197\" srcset=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/BlueResonseTG.jpg 765w, https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/BlueResonseTG-300x218.jpg 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n\n\n\n<p>Blue Reponse TG<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"453\" src=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/1LM705.jpg\" alt=\"\" class=\"wp-image-1198\" srcset=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/1LM705.jpg 535w, https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/1LM705-300x254.jpg 300w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/figure>\n\n\n\n<p>LM705<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dunlop market positioning (and Falken?)<\/h2>\n\n\n\n<p>The release of Dunlop Sport Maxx 060+ and Falken FK520L have made me wondered, what&#8217;s Sumitomo planning in positioning these two brands. These two ultra high performance tires both receive very good feedback from customers in terms of dry and wet performance. Why it manufactures the same top models to compete oneself?<\/p>\n\n\n\n<p><br>Dunlop is actually a well-known premium brand in Western market. After the acquisition, Sumitomo announces to position Dunlop tire as a global tire, rolling out R.I.S.E. 2035 strategy. Dunlop has spent a gargantuan sum of money on different marketing such as <a href=\"https:\/\/www.dunlop-mea.com\/en-dz\/News-Updates\/News-Detail\/id\/217#:~:text=DUNLOP%20Becomes%20Official%20Tire%20Partner%20of%20Driving,in%20Berlin%2C%20Germany%2C%20on%20September%2020%2C%202025.\" target=\"_blank\" rel=\"noreferrer noopener\">Driving Simulator \u201cGran Turismo\u2122 7<\/a>. Marketing One Dunlop.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"300\" src=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/dunlopBanner.jpg\" alt=\"\" class=\"wp-image-1200\" srcset=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/dunlopBanner.jpg 850w, https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/dunlopBanner-300x106.jpg 300w, https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/dunlopBanner-768x271.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>A new brand statement: Taking You Beyond<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The change of market<\/h3>\n\n\n\n<p>Dunlop tire and Falken tire were sold by two separate suppliers (sole agent) in Hong Kong market before the acquisition. I once asked them why Sumitomo issues two separate licensing to compete the same mother company. Of course, there is no answer to my question. But things seem too coincident starting from the year 2025. <\/p>\n\n\n\n<p>i. Goodyear and Sumitomo made an announcement on acquisition of Dunlop Tire brand in the early year 2025. <br><br>ii. Hong Kong Falken sole agent announced that it has stopped being the supplier of the Falken brand in September 2025. <br><br>iii. Falken is now under Dunlop tire brand. (e.g. Falken Tyre Europe GmbH is now Dunlop Tyre Europe GmbH, and Falken Tire is sold by Dunlop in China market.)<\/p>\n\n\n\n<p>With Sumitomo focusing on Dunlop tire brand on a global brand, Falken becomes regional focus, and might become less popular in the long run. Yet, the price of Falken tire is still a bit more expensive than Dunlop tire (in HK market). It is hard to wonder how Falken tire, as well as Sumitomo tire itself, still position in the market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"126\" src=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/dunlop-new-slogan-1.png\" alt=\"\" class=\"wp-image-1224\" srcset=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/dunlop-new-slogan-1.png 400w, https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/03\/dunlop-new-slogan-1-300x95.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Little on Business Knowledge \u2013 Market Strategy<\/h2>\n\n\n\n<p>Most consumers are generally not interested in the market strategies of large companies (especially in the tyre industry). This is because a company\u2019s slogan, positioning, and strategy mainly have a significant impact on internal projects. All projects (including product development, marketing, and operations) must align with the company\u2019s defined strategy (mission and vision).<\/p>\n\n\n\n<p>However, from a third-party perspective (the consumer), looking at a company\u2019s positioning direction is actually a way to understand the company. For consumers who have never used that brand before, it makes it easier to judge whether the brand is suitable for them.<\/p>\n\n\n\n<p class=\"has-medium-large-font-size\">To purchase automotive tire, batteries and automobile, travel and personal insurance in HK, <a href=\"https:\/\/wa.me\/85251130668\" target=\"_blank\" rel=\"noreferrer noopener\">whatsapp Jimmy +852 5113 0668<\/a><\/p>\n\n\n\n<p class=\"has-large-medium-font-size\"><a href=\"https:\/\/www.facebook.com\/tyrehood.hk\" target=\"_blank\" rel=\"noreferrer noopener\">Follow us on Tyrehood facebook page to get the latest automotive and insurance information. \ud83d\udc40 More travel guide is also available for your reference.<\/a><\/p>\n\n\n\n<p>Looking for R16 and below tire recommendation? -&gt; <a href=\"https:\/\/tyrehood.com\/articles\/en\/tire-recommendation-of-the-year-2025-2026-r16-and-below\/\">Check this article out<\/a><br>Looking for R17 and above instead? -&gt; <a href=\"https:\/\/tyrehood.com\/articles\/en\/tire-recommendations-for-r17-above\/\">Click here<\/a><br><br>Wanna to know more about EV Tire vs Normal Tire? -&gt; <a href=\"https:\/\/tyrehood.com\/articles\/en\/electric-vehicle-install-ev-tires-vs-normal-tires\/\">Redirect here<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the new model Blue Reponse TG is out in the market, the old model LM705 product is coming to an end. From LM703, LM704, then to LM705. Why not LM706? The history of &#8220;LM&#8221; LM705 is actually known as Le Mans V (LM704 aka Le Mans IV). In Japan, LM705 tire name is imprinted&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[1283,1281,1279,1293,409,1291,1285,1287,1289],"class_list":["post-1192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tire","tag-dunlop-blue-response-tg","tag-dunlop-lm705","tag-dunlop-tires","tag-dunlop-vs-falken","tag-falken-tires-en","tag-global-tire-brands","tag-sumitomo-rubber","tag-tire-brand-strategy","tag-tire-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LM705 Successor is Blue Response TG, Not LM706?<\/title>\n<meta name=\"description\" content=\"Discover why Dunlop skipped LM706 for the new Blue Response TG, how Sumitomo is repositioning Dunlop as a global priority.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tyrehood.com\/articles\/en\/history-of-lm-model-to-new-model-blue-response-tg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LM705 Successor is Blue Response TG, Not LM706?\" \/>\n<meta property=\"og:description\" content=\"Discover why Dunlop skipped LM706 for the new Blue Response TG, how Sumitomo is repositioning Dunlop as a global priority.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tyrehood.com\/articles\/en\/history-of-lm-model-to-new-model-blue-response-tg\/\" \/>\n<meta property=\"og:site_name\" content=\"\u6587\u7ae0\u53ca\u6d88\u606f articles and information\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tyrehood.hk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-10T04:53:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T07:55:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tyrehood.com\/articles\/wp-content\/uploads\/2026\/02\/TG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"602\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jimmy Chung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimmy Chung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tyrehood.com\\\/articles\\\/en\\\/history-of-lm-model-to-new-model-blue-response-tg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tyrehood.com\\\/articles\\\/en\\\/history-of-lm-model-to-new-model-blue-response-tg\\\/\"},\"author\":{\"name\":\"Jimmy Chung\",\"@id\":\"https:\\\/\\\/tyrehood.com\\\/articles\\\/#\\\/schema\\\/person\\\/bf22aab906960e32d56e769b38fd4047\"},\"headline\":\"Dunlop New Model &#8211; Blue Response TG. 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